Bulk Messaging
Bulk SMS. Bulk WhatsApp. Bulk email. One platform.
Three tools. Three exports. Three logins. The same customer list, three times over.
Most businesses run their SMS blasts in one tool, WhatsApp in another, and email campaigns in a third. Every send means exporting contacts, re-importing them somewhere else, and hoping the opt-outs stayed in sync. SME Advantage keeps one contact list and sends on every channel from it — so a campaign that used to take an afternoon takes minutes, and nobody gets messaged after they've unsubscribed.
Every channel your customers actually use
Pick the channel per campaign — or use all three. Same contacts, same segments, same send button.
Bulk SMS
From 18c per SMS — powered by WinSMS
- Delivered through WinSMS, so you pay the same rates as a dedicated SMS gateway — not a marked-up platform price.
- Appointment reminders, payment notices, promotions, delivery updates — with delivery reports on every send.
Bulk WhatsApp
Official WhatsApp Business API
- Broadcast to opted-in customers using Meta-approved templates — the official way, on your own business number.
- When a customer replies, the conversation carries on in the same inbox. No banned numbers, no grey-market blasting tools.
Bulk email
1.6c per email — flat rate
- Newsletters, promotions, and announcements to your full list — at a fraction of what dedicated email platforms charge.
- See who opened, who clicked, and who to follow up with — then follow up by SMS or WhatsApp from the same screen.
A bulk gateway sends your message. Then it goes quiet.
Every campaign generates replies — questions, booking requests, "how much is it?" messages. That's where the sale actually happens, and it's the part no bulk sending tool handles. SME Advantage puts an AI assistant on it.
One inbox for every reply
SMS, WhatsApp, and email replies all land in the same place — no switching between apps, no missed messages.
AI answers while you work
The AI responds to common questions, shares pricing, and books appointments automatically — day or night, in your tone.
Your team sees everything
When a conversation needs a human, it's handed over with full history — so nobody asks the customer to repeat themselves.
Straight talk on bulk WhatsApp
WhatsApp broadcasting works differently from SMS and email, and it's better that you know the rules before you start — not after.
Templates are approved by Meta
Broadcast messages use pre-approved templates. Approval usually takes minutes to hours, and we help you write templates that pass first time.
Customers must opt in
You can only broadcast to customers who've agreed to hear from you on WhatsApp. That keeps your number in good standing — and it's what POPIA expects anyway.
Replies open a 24-hour window
When a customer replies, you can chat freely for 24 hours. After that, reaching out again means using a template.
Your number moves to the platform
A number connected for business WhatsApp stops working in the normal WhatsApp app on your phone. You send and reply through SME Advantage instead — including on our mobile app. Most businesses use a dedicated business number for exactly this reason.
Want the full picture of two-way WhatsApp on SME Advantage? See bulk WhatsApp messaging.
Plans from R849 per month
Every plan includes bulk sending on all three channels. Messages are billed as you go — SMS from 18c, email at 1.6c, WhatsApp per Meta's conversation rates. Your 14-day trial includes R185 in usage credits, so you can run a real campaign before you pay a cent of usage.
See full pricingFrequently asked questions
One contact list. Every channel. Replies handled.
Run your first campaign inside the trial — your R185 usage credit covers it.