WhatsApp, including its business platform, handles over 100 billion messages daily. A significant portion of these messages are between businesses and customers, highlighting the platform's extensive use for commercial communication.

An average WhatsApp user spends about 19.4 hours per month on the app. In India, this figure is slightly higher at 21.4 hours per month. This high level of user engagement presents businesses with ample opportunities to connect with their audience.

The primary user base of WhatsApp is among the 26-35 age group, followed by the 36-45 age group. This demographic spread indicates its popularity across a wide range of ages, with a particular focus on the middle-aged audience.

Since its launch in 2018, WhatsApp Business has seen significant growth. Over 50 million businesses globally use WhatsApp Business, with a substantial portion of these being Indian businesses. The platform allows for effective customer communication, with features like automated messaging and quick replies​.

Around 94% of working professionals engage in work activities through phone calls, and WhatsApp is the preferred platform for about 70% of them, particularly for video calls. This statistic underscores WhatsApp's reliability and widespread acceptance in the professional sphere.

WhatsApp Business is expected to reach 5.3 million business accounts by 2024. Millennials form a significant portion of its user base, with 79% of users aged between 18 and 34. This reflects the platform's growing popularity among younger demographics and its potential for future growth.

WhatsApp Business is projected to expand its user base to over 2 billion users worldwide by 2025. This anticipated growth highlights the increasing importance of WhatsApp Business as a communication channel for businesses and customers​.