Connect with Customers on Their Favorite App
Meet Your Customers Where They Already Are
With billions of users, including a massive presence in South Africa, WhatsApp is the undisputed king of messaging. For businesses, it's a powerful channel for direct, personal, and highly effective communication. Move beyond unreliable email open rates and impersonal SMS blasts.
SME Advantage integrates the official WhatsApp Business Platform directly into your all-in-one hub. This allows you to manage conversations, automate campaigns, and provide instant support, transforming how you interact with your customers and drive sales.
Key WhatsApp Messaging Capabilities
Manage All Conversations in One Place
Key Features:
- Two-way customer conversations on your official business number.
- View full customer history from the CRM while you chat.
- Assign conversations to different team members.
- Use message templates for quick, consistent replies.
Automate Your Messaging with Workflows
Key Features:
- Send automated appointment confirmations and reminders.
- Create follow-up sequences for new leads.
- Send automated satisfaction surveys or review requests after a purchase.
- Trigger messages based on customer actions within your CRM or website.
Launch Targeted Marketing Campaigns
Key Features:
- Tools to send campaigns to targeted customer lists from your CRM.
- Personalize messages with custom fields like customer names.
- Track campaign delivery and engagement analytics.
- Full compliance with Meta's business messaging policies.
Create Rich, Interactive Experiences
Key Features:
- Send images, videos, and audio files.
- Share documents like PDFs (e.g., invoices, brochures, guides).
- Showcase products with catalog messages.
- Use interactive buttons and quick-reply options to guide the conversation.
Power Your Chat with Conversation AI
Key Features:
- Answer frequently asked questions automatically.
- Qualify new leads by asking preliminary questions.
- Route complex queries to the correct human agent.
- Integrates with your workflows to trigger actions based on the chat.
Transparent & Official: How WhatsApp Pricing Works
We use the official WhatsApp Business Platform to ensure reliability and compliance. Meta (the parent company of WhatsApp) uses a conversation-based pricing model. A 'conversation' is a 24-hour messaging window initiated by either you or your customer. Costs can vary based on who starts the conversation and the category of the message.
This model encourages meaningful interactions over spam. You can find detailed information on our pricing page, which explains the rates and links to Meta's official documentation.
See How SMEs are Winning with WhatsApp
SME Advantage has been a game-changer for MMC, it’s the engine behind our CRM, and it's helped us streamline our client communication, cases, follow-ups, and ultimately grow our business. The support from Evan has been phenomenal, every time we needed help, he was quick to respond and always willing to go the extra mile. His support gave us the confidence to fully integrate the platform into our operations.
Samuel Kunene
Midlands Mediation Counsellors (MMC)
Frequently Asked Questions
Ready to Start the Conversation?
Engage your customers like never before. Take the first step towards integrating the power of WhatsApp Business Messaging into your SME Advantage platform.